- TOEM 2 press kit: A hand-crafted PR box sent to creators before the game's launch.
- Star item: A white Instax Mini 13 camera with monochrome film, perfectly on-brand.
- Keepsakes: Signed photo book, stickers, postcards, magnets, a keychain, and a display stand.
- Game vibe: Hand-drawn, black-and-white photography adventure from Something We Made.
- Launch: Streamed and released in late September on Steam, PlayStation, and Switch.
What Is the TOEM 2 Press Kit?
The TOEM 2 press kit is the developer's pre-launch gift package mailed to content creators and press ahead of the sequel's release. Unlike a standard digital press kit with screenshots and fact sheets, the TOEM 2 team at Something We Made went fully physical — shipping a white, art-covered box packed with photography-themed goodies that mirror the game's cozy, monochrome world.
Video Highlights:
- Creator Miss Ash Rocks unboxes the full TOEM 2 PR box on camera.
- The kit includes an Instax camera, monochrome film, a photo book, and a signed dev note.
- The game launches on Steam, PlayStation, and Nintendo Switch 1 & 2.
- The creator streamed the game live on launch day.
The unboxing shows just how deliberate every item is: monochrome film for a monochrome game, a photo adventure book for a photography adventure. It's one of the most thoughtful creator kits ever assembled for an indie launch.
Press kits like this one do more than promote — they build community goodwill. Creators who receive a physical, signed gift are far more likely to stream and cover the launch day, amplizing word-of-mouth for an indie title.
Full Contents of the PR Box
Every item in the TOEM 2 press kit is themed around photography and the game's hand-drawn, black-and-white art style. Here's the complete breakdown:
| Item | Description | On-Brand Rating |
|---|---|---|
| White Instax Mini 13 | Instant camera for real-world photography | ★★★★★ |
| Monochrome film packs | Black-and-white film matching game's art style | ★★★★★ |
| Photo adventure book | Album with slots for your own instant photos | ★★★★★ |
| Signed dev note | Personal message from the TOEM 2 development team | ★★★★★ |
| Fanny pack | Hiking bag printed with the game's art style | ★★★★ |
| Display stand | Small stand for showing off prints or the camera | ★★★★ |
| Sticker sheets | Multiple sheets of hand-drawn character art | ★★★★ |
| Postcards | Postcards with space for a photo on the back | ★★★★ |
| Keychain | Charm featuring a little photo and camera design | ★★★★ |
| Magnets | Themed magnets included in the bag pocket | ★★★ |
The signed card reads: "Thank you for taking the time to play our little game. You're awesome. TOEM 2 was a labor of love from everyone involved, and we hope that shined through. Don't forget to stop and smell the flowers once in a while."
Photography Gear
- Instax Mini 13 in white
- Monochrome instant film
- Encourages real-world shooting
Keepsake Items
- Photo adventure book with dev note
- Postcards and stickers
- Display stand and keychain
Wearable Merch
- Art-printed fanny pack
- Great for hiking and travel
- Extra goodies hidden inside
How the Press Kit Ties Into TOEM 2
TOEM 2 is a cozy adventure puzzle game rendered entirely in hand-drawn, black-and-white art. You play as a photographer, using your camera to solve puzzles and work your way through charming towns. Every press kit item reinforces that core fantasy:
| Game Element | Press Kit Counterpart |
|---|---|
| In-game camera mechanics | Real Instax Mini 13 camera |
| Monochrome art style | Monochrome instant film |
| Photo album collection | Photo adventure book with slots |
| Cozy exploration | Fanny pack for hiking adventures |
| Community spirit | Signed note from the dev team |
By mirroring gameplay in physical form, the TOEM 2 press kit lets creators experience the game's spirit before launch day. That emotional connection translates directly into enthusiastic launch coverage and streams.
How Creators Received the Kit
Developer Outreach
Something We Made contacted creators directly ahead of the TOEM 2 launch, offering review codes and the physical PR box.
Unboxing Content
Creators filmed full unboxings, sharing each item with their audiences and building pre-launch hype.
Wishlist Push
Coverage encouraged viewers to wishlist TOEM 2 on Steam and follow the official website.
Launch Day Streams
Creators like Miss Ash Rocks streamed the game live on release day, playing through the opening chapters with their communities.
Ongoing Community
Physical keepsakes — stickers, stands, keychains — keep the game visible long after launch coverage ends.
The TOEM 2 press kit was a limited creator-facing item and is not sold in any official store. Watch the developer's official channels for any future public merchandise drops.
Launch Platforms & Checklist
TOEM 2 launched in late September across all major platforms:
| Platform | Availability |
|---|---|
| Steam | Yes |
| PlayStation | Yes |
| Nintendo Switch | Yes |
| Nintendo Switch 2 | Yes |
TOEM 2 Launch Checklist:
- Wishlist or purchase TOEM 2 on your platform
- Watch creator unboxings of the press kit
- Follow Something We Made for merch news
- Try monochrome photography like the devs intend
- Stop and smell the flowers once in a while
FAQ
Q: Can regular players buy the TOEM 2 press kit?
No. The press kit was a promotional item sent only to content creators and press before launch. It is not available for public purchase, though the developers may release official merchandise separately.
Q: What was the most valuable item in the TOEM 2 press kit?
The white Instax Mini 13 camera with monochrome film stood out as the centerpiece, perfectly matching the game's black-and-white photography theme.
Q: What is TOEM 2 about?
TOEM 2 is a cozy, hand-drawn adventure puzzle game where you play as a photographer, using your camera to solve puzzles and explore charming towns in a monochrome art style.
Q: Which platforms is TOEM 2 available on?
TOEM 2 launched on Steam, PlayStation, and both Nintendo Switch and Switch 2 in late September, with creator streams running on launch day.